Take Aways of PR by Jon Apolonio

Honestly as much as I don’t like writing, I had a lot of fun and learned from this class. I wanted to say thank you Garth for being a good teacher and teaching us the industry of public relations and many other things in life. I am definitely going to take away a lot from what you have taught us in class. Especially to show up as the best as you can be no matter what the situation is. Even when it came to the small details of sending out direct contact and press releases. Honestly I wish we had you for the rest of the term cause I feel that their is so much more you can tell us not just in PR but in life. You know how to get you’re point across and I appreciate that.

I don’t really have much to say in this blog post other then thank you for you time and teaching us as you could with such a short time.

Please stay in contact also if you know anyone hiring part time let me know

Jon Apolonio

Future of Fashion runway show by Jon Apolonio

FIT Future of Fashion and Näytös 2019

FIT Future of Fashion and Näytös 2019

This May, New York City's Fashion Institute of Technology facilitated its yearly Future of Fashion runway appear. With different measure of classes sportswear, knitwear, childrens wear, extraordinary event and close attire. This year the school included the classifications athleisure and streetwear. I like the way that they included these two classifications into the show on the grounds that consistently increasingly more of these luxury brands are planning pieces of clothing that take into account both streetwear and leisure wear.

A school in Helsinki, Finland Tuomas Laitinen, senior lecturer at Aalto University quoted “We don’t really believe in categories. Something like trends, it’s a bit of a dangerous word in a way.” Aalto, which was recently named one of Business of Fashion’s top fashion schools for 2019, may not "educate" streetwear straightforwardly, yet garments at the Näytös 2019 show, which occurred this previous month, surely exhibited a streetwear tastefuly. Understudies at Aalto University are concentrating more on the convention of the pieces of clothing yet when Laitinen was in school they were all breaking the customs of articles of clothing.

I think that more and more schools like FIT and Aalto should not have categories of fashion and the students should be able to design and make whatever they want. For me I tough that it was a smart idea that New York City Fashion Institute of Technology included. athleisure and streetwear in light of the fact that ongoing patterns inside celebrities have a streetwear look or athleisure pieces of clothing. Although FIT did not officially add them as separate categories to show but to have their students apply street style and leisure wear to their graduating pieces. All fashion schools today I feel should show the essential of how to make pieces of clothing yet for final projects of clothing I feel that the understudy should have the innovative range to do anything they desire.

CFDA Awards by Jon Apolonio

©Danielle Levitt

©Danielle Levitt

©Fabien Montique

©Fabien Montique

Let’s keep this one nice short and sweet. The CFDA Awards are now over and boy this is exciting. My favourite designer Rick Owens won Menswear designer of the year. Definitely was not expecting that with people who were nominated for the award. With the field being Mike Amiri, Virgil Abloh, Thome Brown, and Kerby Jean-Raymond I was expecting Virgil to honestly win the award. Not because of the hype that he has built around Off-White but the impact that he has made on luxury “streetwear”. Today we see more and more of the luxury brands cater their target market to a younger audience. I mean this is my opinion but alone the bold moves that Virgil has made over the past few years from his work at Off-White to becoming the Creative Director at Louis Vuitton I thought for sure he would won the award.

That being said I do love that Rick won the award. It motivates me more to work just as hard as he did to get to where he is now. Being an independently owned label shows that if you put in hard work that it will show in the long run. Which pushes me that much harder to work on my own designs so that I can be recognized for something this prestigious one day.

Another year another Stampede by Jon Apolonio

©Jon Apolonio

©Jon Apolonio

Well another year and the Calgary Stampede is just around the corner. Right in the heart of downtown Calgary and the entire stampede becomes a rodeo. Labeled as “The greatest outdoor show in the world” the city turns into a modern western world. Where it is okay to wear cowboy hats, cowboy boots, and obnoxiously large belt buckles in a professional work space.

Living in Calgary for 20 years i’m actually excited for stampede this year. Being in Vancouver made me realize how fun it was to go. Not going in the past couple years made realize what I was missing, the stories, the good times with friends, and just enjoying on what Calgary has to offer. Especially this year with having him actually like country will make it 10 times more fun.

When I was growing up I was getting sick and tired of going because it would always be the same thing every year with the prices going up everywhere. But now that i haven’t gone in the past couple years I think it will be a whole new experience for me. Even though everything will be crazy expensive and not worth purchasing it will still be heaps of fun. Next thing you know i’m gonna regret saying all of this and never going to want to go again.

Rick Owens FW 19 Larry by Jon Apolonio

Photo by Vogue

Photo by Vogue

Photo by Vogue

Photo by Vogue

Photo by Vogue

Photo by Vogue


This was Glam Rick. Or, as Rick Owens puts it, a collection about “the glory of lust and vice.” This collection was also in the work of two designers. For the past several years Rick himself has been writing a book dedicated to Larry LeGaspi. In Larry’s eyes his inspiration comes from the silver and black sleezy 70’s a combination of Art Deco and campy sci fi. I feel that Larry paved the way in Avant Garde fashion and Rick Owens showed us the destination. Whether it be platform shoes or some thigh high boots Rick Owens has really taken influence from Larry LeGaspi on his previous designs for artists in the 70s. The absurd amounts of red is something you normally do not see within a Rick Owens collection but after reading what the collection was about it made more sense to me.

My personal thoughts on this collection is that i felt that Rick mixed his FW 17 collection and his FW 18 collection together. They’re some pieces within the show that I don’t see reference from other shows which I think is always good. But I love the fact that Rick included heels and platform shoes. Too me I think that it adds another perspective to Ricks creativity and his thought process. The way that he thinks about the silhouette of the garment rather than how the garment fits on the body is main reason why Rick Owens is one of my favourite designers.

Over this past year i’ve joined the cult of Rick Owens also known as the Dark Lord because it has been a big influence to me and what I want to do with my future. Referring back to before the way that Rick doesn’t follow current fashion trends and truly focuses on the silhouette of the garment rather the silhouette of how it is going to fit on body. Having different symmetry and geometry have been very intriguing to me and seeing every Rick Owens collection buying different from the previous one has really made me think about what I want to do with my own brand and collections.

Why Hypebeasts are ruining Designer Brands by Jon Apolonio

Photo: @jaadiee

Photo: @jaadiee

With hip-hops development in notoriety, specialists of this sort, for example, Kanye West, A$AP Rocky and Odd Future moved a progressively easygoing, sportswear-propelled pattern into the standard. Blend in some skate impacts and this current ages' obsession with tennis shoes, we present you 'streetwear'. These days, brands like Vetements, Gosha Rubchinskiy and Off-White are vigorously molding the style in the roads. It's actually difficult to tell, particularly when these structures are inclined to looking dull in spite of the crazy sticker price. A great deal of the occasions, logos appear to be unresponsively slapped on hoodies and shirts, and afterward retailed at a ridiculous cost. Streetwear is an underground approach to luxury fashion that deviates from the elite.In the present age, luxury must take into account everybody, and street wear is a main impetus in high design that numerous simply need to acknowledge.

Fashion designer, for example, Virgil Abloh are given seats at the table since they encapsulate what the more youthful age need. In any case, to be substantial and regarded in the business, these planners must be additionally setting out to consider some fresh possibilities and make fascinating, unique pieces.

In ways it is ruining designer brands because I feel that their is no thought process within the actual design of the garment and the company is just doing it to follow trends. Which takes away the creativity and also takes away from what original brands motto was. Especially when Hypebeast don’t even know anything about the brand are just wearing it to be cool or the hype. However, it is good for the brand that more and more people are wearing their clothes. Giving the company more and more exposure, especially with social media today a majority of hypebeasts use their instagram to flex new pieces that they have bought or use it for outfit inspiration

Street wear shoot with Talia Udsen by Jon Apolonio

talia-5.JPG

I did recently did a shoot with my girlfriend Talia as a promotion shoot because she is releasing her first EP as an artist. Also with the final weeks of this quarter coming up things have been very hectic for me when it comes to organizing photo shoots and my own portfolio. The hardest thing for me is that finding the right model that I think that would fit the right model. On the side however she had been working very hard these past few months to get everything done and ready for the release party. Since the release party is coming up soon we decided on to do more of a street fashion shoot rather than a studio shoot. Our decision was to come up with 3 different outfits. The first two outfits we chose were more like street wear fashion and the last outfit would be something closer to what she would be wearing on stage. Since we were shooting street wear as well we thought that the best places to shoot is around Chinatown and Gas town. The first two outfit we came up with were great with Chinatown and the last outfit we thought work great in Gas town. In the end we were both satisfied with the end results of the photos. Hopefully next time when we go out it won't be blazing hot here in Vancouver. :)

https://www.taliaudsen.com/

On a side note when it comes to my portfolio hopefully i'll be able to get all the photos that i want in my portfolio because time is cutting it close. Only a couple more shoots to go then some printing and ill have everything done.

Introduction by Jon Apolonio

Hey everyone  my name is Jon Apolonio originally from Calgary, AB but just this past year i moved to Vancouver, BC to pursue my passion for arts and design. Originally I was going to the University of Calgary for engineering but just over the past two years i thought that I would be able to make a career out of my photography. A lot of my friends have always wanted me to take photos for their instagram so I thought to myself why not charge for it. And from then on that's how i started to take photography as a career. As a teenager I've always been interested in fashion in the sense that the way they are posed and styling have always wanted to take pictures of it. Another thing within High-end fashion photography is take photos of runway collections. Not necessarily the runway itself but the environment and take pictures of the celebrities, designers, and to see what other people are wearing. As of right now I am working at clothing store as a photo assistant and a photo retoucher. For my photography business however with my customer base now i like to connect with them personally before hand to discuss the shoot and what their take on fashion is now a days. I do this will all of my customers because I feel that when it comes to the photo shoot the whole crew that is involved feels comfortable. I can have a free conversation with them during the shoot and make the models feel comfortable with their poses or if i need to instruct them on how they need to pose. In the future I want to work for an Editorial company called Hypebeast. In order to secure employment I would have to move to either South Korea, L.A, New York or Japan.  For being a photographer at Hypebeast they offer a lot of different options because they cover a lot of different categories. But I would want to work in their streetwear and fashion categories. Another option that Hypebeast offers is that you can apply for an internship to shadow one of the photographers that already work there. And from then on after a year the decided if they want to keep you or not. Another option for me would be to go work at High Snobiety as a photographer for their fashion and streetwear category. That's all for my introduction. Go check out my 3 minute vlog for my market class haha

 

Thanks, 

Jon Apolonio